Modest Fashion demanding sustainability or not?

WSGN recently published a blog posting on sustainable fashion reporting that sales of sustainable fashion has increased by 19% so far in 2017.  It names a few brands that has lauched sustainable collections, among them Mango and Zara.

In the book Generation M, about modern Muslim consumers who live a life that mixes modernity with faith, there is discussion about this growing demographics' demand for tayyab, or ethically-made product.  The question is how intense the demand is for sustainability in modest fashion.  In a survey that the International Fashion and Design Council (IFDC) is releasing in the coming days, we've asked this question.

The survey is the first of its kind targeting modest fashion consumers to understand their needs, frustrations and desires when it comes to dressing modestly.

I'll keep you posted on the results here.

Oh, and by the way, the WSGN posting featured this image which I thought was a great addition to any modest fashion wardrobe.

from: Manog's Committed sustainable collection.



modest fashion sustainable fashion