1 comments
A+ A-

Creativity loves constraints

I'm working with a client right now who wants to build best-in-class experiences in his industry. He is consistently pushing his team to come up with the best way, not the most standard. He often calls upon them to do it the "Apollo 13"-way. "If they could bring the space team back alive then we can break the barriers that hold our industry back", he says to his team everyday. His team is quickly realizing that despite the constraints of their industry they can come up with better ways of doing their work and making the experience of working with their brand best-in-class.

Marissa Mayer, VP of Search Products and User Experience at Google shares their nine principles of innovation with Fast Company, #8 is "Creativity Loves Constraints".
"This is one of my favorites. People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their way out of that little box: 'We know you said it was impossible, but we're going to do this, this, and that to get us there.'" - Marissa Mayer, Google

Robert Lang an Origami Virstuoso and Michael Curry a Puppet Master agree. In their presentations at the Art Center's Serious Play conference last month they had similar messages. Lang said constraints help to find better ways of doing things. Curry said that just the right amount of restriction helps to bring about something even more inspired.

Lang's fish above is made from one square uncut piece of paper. Curry's puppet below comes to life as dancers breath life through movement into each creation.

Where are your constraints, what kind of tremendous results are they going to inspire? Don't feel restricted, feel alive, be inspired, be creative!